​CASESTUDY

Digitizing Marketing & Sales

Increase your revenue through offering a distinctive Customer Experience?

Customer issue

Many processes in our marketing and sales departments are being performed manually and are supported by a very fragmented application landscape. How can we save costs and at the same time digitize the buyer’s journey?

Approach

Our approach is based upon an integral buyer’s journey with the related touch points. We scan the issues in the (manual) processes, identify the bad data and the fragmented systems. Using these starting points, we support the software selection and help adjust the software settings. The business strategy is leading in the implementation and in embedding the new systems and processes in the organisation. Our approach encompasses ‘showing how it is done’, ‘doing it together’ and supporting you when you ‘do it all by yourself’. Our approach to implementation and successfully embedding the new way-of-working in the organisation is characterized by using current marketing and sales projects during the implementation.

Together with you we digitize manual processes and create a distinctive Customer Experience.

Results

  • Customer Experience improved by a simple and easy journey through the touch points;
  • Saving costs through digitization;
  • Unique collaboration between marketing and sales;
  • Valuable data-driven insights;