The changing buying behaviour of customers and new digital applications such as Account Based Marketing are structurally changing B2B sales organizations. Do Push and Solution Selling still have a future? Or will these sales methods be replaced by new technologies? Doesn't Consultative Selling lead to too high cost of sales and is Value Selling the alternative? What will be the role of marketing in B2B? And what impact do these changes have on Sales Management? John D. Eisenfelt has a full service portfolio to successfully implement this change together with you.
The changing buying behaviour of customers and the rapid advance of new technological applications like Account Based Marketing are impacting B2B sales organisations. Will there be any sales representatives in the future? What will be the role of marketing and sales? What will be the impact on Sales Management? John D. Eisenfelt has a full service portfolio that allows you to start dealing with this impact.