‘We feel that the potential with our customers remains unused, how can we gain insight?’ ‘Which market segments are potentially interesting for us to create growth?’ ‘How can we grow our revenue from existing customers over a reasonably short period?’ ‘What makes us distinctive?’ ‘How can we create a starting point to let our sales function more effectively?’
Markets are maturing faster and becoming more complex because of increasingly intense competition. Suppliers have to deal with rapid change, declining margins and increasingly similar offers. The environment for retaining existing customers and attracting new ones is challenging. The attractiveness of a market segment, profitability, growth potential and strategic importance of individual customers are important principles for maintaining and growing your sales and profits. What marketing and sales efforts do you focus on which market segments and customers?
Growth is most easily achieved with existing and new customers from existing propositions. Developing, positioning and selling new propositions have a higher chance of success with existing customers. You can then proceed to acquire new customers.
Together with your employees, we develop and implement an effective marketing and sales strategy. Which markets are the most attractive now and in the future? First we analyze your position and the competition’s position in various market segments. Then we define the marketing and sales efforts based on market potential, your ambitions and strategy. In addition to defining ‘what’ and ‘how’, it is also important to determine what your distinctive power is. Why would a customer choose for your organization and not the competition? The marketing and sales strategy is then translated, with you, to the organization and its employees.
Developing and implementing an effective marketing and sales strategy is not easy. We accompany your management, marketers, sales, business consultants and anyone who is involved in defining and implementing the marketing and sales strategy.